We're restless. We ask a lot of questions. Discoveries are at the heart of Mojo ideas. And Mojo ideas create growth.

Mojo people are:

They know they don't know everything, but they know how to find out.

When we get a diverse group of talented people on a project, we challenge and inspire each other, we argue, we question - and we always get to a great answer. One we wouldn't have got to on our own. Our team is open minded - the consumer is on the team, the client is on the team.

If you're curious and ambitious, then welcome to the team.

Our team is a worldwide team. We're Publicis Mojo, a full-service advertising agency based in Auckland, New Zealand, and we're part of Publicis, one of the world's leading agency networks, with offices in countries around the world.

Because where there's Mojo, there's magic
Magic is indefinable. But you know it when you see it.
It surprises you, delights you, and everyone loves it.

Our pledge is to bring a bit of magic to everything we do.

An idea that presents something familiar in a new and fresh light, that changes the way people see something, and ultimately changes the way they behave - that is an idea that creates growth. When we look back at our work over the last 15 or so years, there's one thing our most successful work shares in common:

It takes a great idea, inspired by a great discovery.

Discovery describes what we uncover when we started digging - about the consumer and the product. They form the basis of an idea that changes the way people think and behave. Discoveries come from everywhere. They might come from the other side of a one way mirror, but the freshest we find come from the real world. They often come from real people, in real places - talking about what's important to them. They may come from the media, from tuning into the buzz or the message between the lines. They can come from experts - physiotherapists, baristas, nutrititonists. And they come from people in touch - hairdressers, bartenders, taxi drivers. Mostly they come from Mojo people.

At times, we make discoveries in the course of formal research - but more often than not it's from talking to people - in living rooms, kitchens, pubs, sports clubs all over Australia and New Zealand.

Discoveries might be huge.
Discoveries might be small.
They might be blindingly obvious or take brilliance to uncover.

A Discovery is...

• Uncovering something in the product that consumers didn't know.
• Finding a way to express something that was previously thought not interesting in an interesting way.
• Understanding what's important in the consumer's world. What turns them on, turns them off - what's credible - what triggers their built-in bullshit button.
• Finding the blockage - what's stopping them - the packaging, the taste, the image, the efficacy?

Publicis Mojo is a full-service advertising agency based in Auckland, New Zealand - and we're now making Discoveries all over the world.

We discovered that in Moscow football is an excuse to let out all that pent up emotion! We discovered that Turks wanted a soft drink that wasn't kiddy and reflected their adult and sophisticated tastes. We discovered that Americans wanted to let their inner me shine, big, bold and bright - whilst the French wanted to let their inner me shine in a quieter and more subtle way.